Food & Drink


Burning wine, sir? Or perhaps sir would prefer Black Death?

The official Icelandic national schnapps is not unlike Hobbes’s natural state of mankind: nasty, brutish and short. Having a national beverage seems to be de rigeur for small countries who want to sell stuff to tourists maintain their cultural identity. Iceland […]


There must be something fishy about people who drink this every morning

Are you getting enough PUFAs? If you take lýsi every day, you probably are. Lýsi is the Icelandic word for cod liver oil; and it’s extremely popular here on The Rock. PUFAs, on the other hand, are polyunsaturated fatty acids, […]


A tasty tango: deliciously dicing with death?

Rarer than a Michelin star for McDonald’s, Blue Ópal were Icelandic sweets, but they are no more. They have ceased to be. Expired and gone to meet their maker. They are ex-sweets. Along with its Red and Green-boxed cousins, Blue […]

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Right-on Reykjavík: vegetarian virtues

Here we discuss how being a vegetarian in Iceland has not traditionally been so much a lifestyle as a constant struggle. Abandon hope all ye vegetarians who enter here isn’t actually a sign in the arrivals hall, but until a […]



Our aim is to offer our passengers wines that are both good and exciting. It should be fun to fly, and part of the pleasure is to be able to savour interesting wines with your meal in the sky. Our […]


WOW Appetit!

Friðrika Hjördís Geirsdóttir, better known as Rikka, is a TV personality in Iceland known for her popular cooking shows. She has also written various cook books. “When WOW air approached me I was fascinated by the way the company is […]

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