The latest edition of ‘WOW is in the air’ is now available on-board our planes, or by clicking below. You can also find a selection of its best bits among all the other content here on our online magazine page!
The official Icelandic national schnapps is not unlike Hobbes’s natural state of mankind: nasty, brutish and short. Having a national beverage seems to be de rigeur for small countries who want to sell stuff to tourists maintain their cultural identity. Iceland […]
Are you getting enough PUFAs? If you take lýsi every day, you probably are. Lýsi is the Icelandic word for cod liver oil; and it’s extremely popular here on The Rock. PUFAs, on the other hand, are polyunsaturated fatty acids, […]
Rarer than a Michelin star for McDonald’s, Blue Ópal were Icelandic sweets, but they are no more. They have ceased to be. Expired and gone to meet their maker. They are ex-sweets. Along with its Red and Green-boxed cousins, Blue […]
Here we discuss how being a vegetarian in Iceland has not traditionally been so much a lifestyle as a constant struggle. Abandon hope all ye vegetarians who enter here isn’t actually a sign in the arrivals hall, but until a […]
Friðrika Hjördís Geirsdóttir, better known as Rikka, is a TV personality in Iceland known for her popular cooking shows. She has also written various cook books. “When WOW air approached me I was fascinated by the way the company is […]